what is marketing
Marketing is the process of promoting and selling products, services, or ideas to target audiences. It involves understanding customer needs, creating value, and building relationships to drive sales, revenue, and growth. Marketing Objectives: 1. Identify target audience 2. Build brand awareness 3. Generate leads 4. Drive conversions (sales, sign-ups, etc.) 5. Retain customers 6. Build customer loyalty Marketing Functions: 1. Market research: Understanding customer needs and market trends 2. Product development: Creating products or services meeting customer needs 3. Branding: Building and maintaining brand identity 4. Advertising: Promoting products through various media 5. Digital marketing: Online marketing (social media, email, SEO, etc.) 6. Public relations: Managing reputation and media relations 7. Sales promotion: Short-term incentives to drive sales 8. Event marketing: Experiential marketing through events Marketing Strategies: 1. Segmentation: Targeting specific customer gro